New Wayfinding Digital Signage at Europa-Park

Brief

With a vision to seamlessly guide and engage visitors throughout the park, Europa-Park aimed to refresh its outdoor kiosk network with state-of-the-art technology. In pursuit of this goal, they turned to Infinitus.

Situation Analysis

Before the 2024 launch, Europa-Park faced the challenge of updating its existing wayfinding digital kiosk network to meet evolving visitor expectations. The park desired solutions that not only provided clear navigation but also seamlessly integrated with its diverse thematic zones. Understanding the importance of customization and reliability, Europa-Park turned to Infinitus, a trusted partner with a proven track record of delivering exceptional results. Infinitus had previously collaborated with Europa-Park, establishing a strong foundation of trust and reliability since the installation of the park's initial units in 2016. Leveraging this longstanding partnership, Europa-Park aimed to revitalize its digital wayfinding network, ensuring it remained at the forefront of visitor experience.

Solution

Infinitus proposed a comprehensive solution tailored to Europa-Park's unique requirements, centered around the deployment of advanced imotion FLOW digital kiosks. Europa-Park chose two sizes (75” and 32”) and two different mounting solutions (free-standing and wall-mounted), each selected for its purpose. The smaller ones were positioned at the park entrance to provide visitors with important information.

The larger 75” units, equipped with 4K high brightness LCD displays and integrated touch screens, stood as towering landmarks within the park, blending seamlessly with their surroundings. These large displays actively promote park events, while the interactive middle screen provides visitors with more detailed information.

All units are powered by imotion FLOW technology, featuring intelligent self-diagnostic capabilities and robust thermal management, ensuring reliable performance. Additional features such as directional speakers, USB cameras for analytics, and custom-made clocks further enhanced the functionality and appeal of the digital kiosks.

Public Display

The culmination of Infinitus' collaboration with Europa-Park was unveiled during the park's launch on March 23, 2024. Visitors were greeted by a network of visually stunning digital kiosks, each meticulously crafted to reflect the essence of Europa-Park's thematic landscape. The successful deployment of the imotion FLOW digital kiosks underscored Infinitus' commitment to delivering quality products and making customers' dreams a reality.