How to Better Showcase Range of Stores in Shopping Malls

Brief
Batavia Stad fashion outlet shopping mall placed four touch interactive outdoor public displays to promote stores & events and help visitors with wayfinding. Fashionable branding of units build Batavia fashion outlet image.

Situation analysis
Dutch fashion store outlet “village” was searching for a tool to better showcase range of stores and services as well as to help visitors navigate the landscape.

Solution
Placement of four interactive 47” public displays in portrait format and place them at junctions. Nice GUI with wayfinding and store directory search is the essence of this sign. Additional value for client is in promotion of stores, products, services and events. Image of Batavia Stad Fashion Outlet as a place of fashion& style was essential so displays had to invigorate the environment not only with HD resolution content but also with its physical aesthetics.

Public display
Four imotion G6 47” portrait double side with ant graffiti coating preventing stronger bond of spray, giving nice shiny appearance. Batavia Stad sticker is placed for total unique look. Each unit is equipped with two touch screen units, making every screen interactive. Units incorporate also speakers, 3G connectivity, Wi Fi hot spot for connection with smart devices.