Get Local Community Digitally Connected with Outdoor Digital Sign

Brief

Magazine Berlicum, a foundation that publishes a monthly local magazine donated an outdoor digital sign to a local commune in the south of the Netherlands, with the idea of a long-term investment to get the local community digitally connected.

Situation analysis

Stichting Magazine Berlicum foundation wanted to establish a new local advertising medium, which could give some sort of value to the commune. The magazine idea was to offer visually appealing LCD sign showing free commune messages, such as events calendar, local news, and general information, while they could sell medium exposure to local businesses.

They wanted high-quality outdoor LCD sign, from reliable European supplier and easy-to-use control management software.

Solution

Magazine chose imotion FLOW. Intelligent and self-regulated full outdoor digital sign, designed for direct sun exposure, perfect for milder European climate:

“The choice for Infinitus was a no-brainer for Kimeru, knowing the quality of the product and having a strong preference for reliable European suppliers. All options were thoroughly discussed with the customer, putting together a futureproof package with the perspective of a lifespan of at least 5 years. Infinitus fantastic personal support has also helped a lot, customer really appreciated the direct, fast, and thorough communication. Our solution was not the cheapest, but they chose us for the personal approach with the best and most complete package. Our modular approach, to provide a package with perfect quality hardware and a software platform that can be expanded step by step was key to their choice for Kimeru and Infinitus.”

Mart Lakeman, Digital Signage Expert | Operations Manager at Kimeru

Public display

Double-sided imotion FLOW 75” was installed on the central town square Mercuriusplein. One side was upgraded with a touch screen, which provides interactive functionalities.