Proof of play in outdoor digital signage refers to a method used to verify that the desired content is actually playing on the displays.

While it is a valuable feature in other applications, it is a crucial aspect in any digital out-of-home (DOOH) network, where verification that an advertisement was displayed accurately is at the core of its business model.

There are various solutions available, including both software-based and hardware-based options. In practice, it's the combination of both that truly informs system administrators that specific content is being displayed on a particular screen.

Software solutions can be misleading because they primarily check the connection between the player and the content management system. While this connection may be functioning correctly, if the connection between the LCD screen and other hardware components is lost, the desired content may not actually play.

The only foolproof solution is the integration of a specialized sensor that verifies if the predefined pattern is physically playing on the LCD display. This pattern must be defined before publication. At Infinitus, we take great pride in our unique solutions, and due to this, we won't delve into the specifics in this description. However, when selecting a proof of play method, please bear in mind that relying solely on software solutions may not provide the best and most reliable results