Innovative Outdoor Digital Sign: Digital Escalator

Our creative partner, Go2Digital, is known for their imaginative marketing approaches. Taking their creativity to new heights, Go2Digital recently introduced a groundbreaking concept – the "digital escalator." They strategically positioned sixteen imotion FLOW 46” Portrait Wallmount digital signs to craft this innovative experience. The result? An intriguing campaign where images and videos dynamically follow individuals as they ride the escalator, creating a captivating visual journey. This ingenious approach unfolded in one of Croatia's busiest locations, engaging an impressive audience of 250,000 passers-by. The perfect blend of technology and creativity, making marketing not just a message, but an immersive experience.

They chose imotion FLOW 46” Wallmount units because of their intelligence and low failure rate. For a marketing agency, the most important aspect is to ensure the DOOH network remains online at all times since any downtime can incur significant costs. Imotion FLOW, paired with the free Controlmotion software, elevates intelligence to a new level. It analyzes itself and contacts system administrators to take action before errors become critical. This results in minimal downtime and reliable operation, which is of utmost importance to Go2Digital.