Are Digital Signs Just Communication tools?
Outdoor digital signs are a versatile product. They can be useful for more than one purpose. We can all agree that the most commonly known function of outdoor digital totems is OOH advertising. Simple outdoor advertising digital totems can be upgraded with numerous add-ons. With various integrated devices, digital kiosks can get new functionalities, such as wayfinding, interactivity, environment data collection, self-service and others.
A Way to Communicate
The most known example of versatility are Links, smart totems connected in communication network called LinkNYC. In 2016 mayor Bill de Blasio has celebrated their ability to provide “the fastest and largest municipal Wi-Fi network in the world” as “a critical step toward a more equal, open, and connected city for every New Yorker, in every borough.”[1] Links have provided important services to connect New Yorkers. The essence of Links is their informational function. They are a way of communication.
LinkNYC
Noninformational Functions
Outdoor digital signs can be used also in “noninformational ways”. Such example are built-in defibrillator kiosks, which are addressing the need for public accessible automated external defibrillator (AED). The common locations of outdoor digital totems are accessible public spots. These locations are perfect for AED’s, because they should be centrally located within the most concentrated population area.
Of all the devices you might expect to find attached to a digital signage display, the chances are, that you wouldn’t expect one of them to be a defibrillator. But it’s a perfect match. In case of an emergency, passersby can quickly and easily get the access to a defibrillator and also knowledge how to use it. After all, digital signs are a communication tool. Let us emphasize that in the sudden cardiac arrest seconds’ matter! The odds of survival are reduced by approximately 10%, having access to AED and knowing how to use one is critical.
Practical Examples
At Infinitus we offer AED as an add-on and also as an internal part of one of our products. A great example how AED can enrich the functionalities of a digital totems, without interrupting the design integrity is AED network in Leithaland (Austria).
imotion FLOW 47 Portrait Freestanding with integrated AED
Leithland is one of Austria’s nature heavens in near vicinity of Vienna and as such a place where people come to relax. This area of couple smaller towns, have total population of a few thousand, and has abundance of beautiful nature spots that they wanted to promote better to the visitors and raise awareness of all sights, activities and events the region has to offer. They also wanted to offer a potentially life-saving service for the general public. Hence, they chose imotion FLOW 46 Portrait Freestanding with integrated AED. A total of six units were installed in the region, including in the Zillingtal and Leithaprodersdorf.
Other example how AED can be integrated in a digital LCD kiosk is imotion Safety Point. As the name suggests its main goal is to improve quality of living on a grand scale. With integrated heart rate sensor, SOS button (emergency call), 24/7 defibrillator and pre designed first aid content, imotion Safety point is is a messenger, an instructor and a tool to save lives, all in one. The combination of everything necessary to empower people to help each other.
imotion Safety Point 2x 75” + 18.5” interactive module
Value for All
Outdoor digital signs with integrated AED are good example how a product can be beneficial across the sectors of the economy.
Community, municipality and governmental institutions:
Increased awareness of sudden cardiac arrest,
Increased value of all AED units in region,
Visible to the community improvement,
Supporting existing SCA projects.
OOH medium owner
Differentiation factor with unique value proposition,
Raise chance to obtain highly interesting locations,
Possibly lowering total costs of ownership due to value proposition to municipalities or supporting, organizations (power, internet, renting space).
Advertisers and advertising agencies
Medium aligned with socially responsible brands,
Externalities effect allowing advertised brands to expand advertising on AED network (e.g. supporting human life –supporting AED initiative).
Conclusion
Outdoor digital totems are a great communication tools with potential of numerous creative use cases. One such example is built-in defibrillator kiosk, which can raise awareness, educate population and give 24/7 accessible tool to save lives.
For more information how imotion digital signs can save lives click the button bellow.
[1] https://www1.nyc.gov/office-of-the-mayor/news/923-14/de-blasio-administration-winner-competition-replace-payphones-five-borough
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