Digital Sign As a Local Advertising Medium

Brief
Investor obtained attractive location to deploy freestanding interactive imotion G6 47” portrait double side. Business case relies on local business exposure fee. Municipality will get in return tourist information kiosk.

Situation analysis
Smaller Swiss digital media agency wanted to establish local advertising medium. To gain interesting location at the town fair ground it was necessary to give some sort of value to the municipality.

Solution
Agency idea was to offer visually appealing digital sign showing free municipal messages and payable commercial information. General information, wayfinding and events present value to municipality while agency can sell medium exposure to local businesses.

To appear attractive, it was important to engineer the sign to appeal to passersby. With custom card reader (“town card”), users can get personalized automatic information and purchase town services.

Public display
Unit used is imotion G6 47” portrait double side with both sides equipped with touch screens and a card reader. Systems have high computer processing power. To be truly noticeable, client chose very light color.