On-the-spot Information with Outdoor Digital Signage in Rüstorf, Austria

Brief

In the heart of Austria lies Rüstorf, a municipality that recognized the need to evolve its communication strategies. Moving beyond traditional analog solutions, the city embraced the digital age by implementing interactive LCD outdoor digital signage.

Situation Analysis:

Before the integration of outdoor digital signage, Rüstorf faced challenges in effectively communicating with citizens. While crucial local information was accessible on the website, engagement was lacking. The decision to implement outdoor digital signage, known for its effectiveness as an outdoor display monitor, addressed this gap by providing on-the-spot information.

The municipality realized the importance of a dynamic platform for disseminating crucial information, community updates, and emergency alerts. The choice to embrace outdoor digital signage was driven by the objective of keeping citizens well-informed and elevating civic engagement.

Solution:

Rüstorf opted for the imotion FLOW, a proven outdoor digital signage system. This solution, known for its robust features, weather resistance, and intelligent thermal management, requires minimal regular maintenance. The system is intelligent enough to alert administrators when maintenance is needed.

To seamlessly integrate the digital totem into the wooden wall, a special metal enclosure was created. This enclosure allows the digital sign to be opened from the front without leaving any gaps between the totem and the wall, ensuring a cohesive integration into the environment.

Public Display:

The imotion FLOW 55 Landscape Wallmount with an integrated multitouch screen was installed at the City Hall entrance. The flexibility of this outdoor display monitor allowed Rüstorf to adapt its communication strategy to various needs, fostering a sense of community involvement. Residents appreciated the real-time updates and engaging content, leading to increased civic participation in local events and initiatives.