Outdoor Digital Signage Network in Saudi Arabia
Brief
Digital signage is encompassing all of the world and NOW public outdoor signage can be found even in Saudi Arabia! Our recent study is about one of the smaller Riyadh shopping malls, Al Thagher Plaza, and their desire to better commercialize the venue. As a result, the client placed 31 signs all around the area. The main targets are visitors in outdoor walking areas, parking, and around restaurants.
Situation analysis
Al Thagher Plaza, a newly developed property in Riyadh, saw an opportunity to elevate visitor experiences and promote its location. Given the integral role shopping malls play in Saudi lifestyles, the management seized the chance to integrate well-designed and branded displays into the environment. The project, as seen in the images, successfully marries aesthetics with environmental resilience, tackling the challenges posed by the harsh desert conditions and the need for outdoor digital signs to complement the property's architecture.
Two main challenges surfaced, one relating to the harsh desert environment and the other, of a more aesthetic nature, requiring digital signs to enhance the property's architectural beauty. Beyond their visual appeal, the primary purpose of these displays is to self-promote, sell advertising space, and create engaging visual experiences for viewers.
Solution
Pixxells Media, our regional partner and developer of digital signage solutions presented to clients their vision of integrated communication and sign designs. The idea was to develop a total messaging concept, where the client will not only generate more revenues but also have a chance to further build on its brand with the visualization potency of large high-quality LCD screens wisely placed at POI locations.
Outdoor units had to have complete protection from direct sun, sand, sand storms, and temperature fluctuations. That is why imotion G6 LCD and electronics thermal management technology was chosen to build around it. Indoor and semi-outdoor displays have a much easier time, but they still have to be protected from micro dust, which is always present.
Public display
Our regional representative has developed together with the client pleasing-to-the-eye designs, based on imotion G6 and imotion FLOW IOT units, with remote diagnostics. Together 31 displays were installed, with 8 of them being double-sided totems. Smaller imotion G6 55” portrait double-sided outdoor signs are intended to target people in bar and restaurant areas, while long-range messaging units at the outdoor walking areas are imotion G6 75” portrait double-sided. These special Infinitus IP66 enclosed HVAC units are our top cooling technology and as such capable of working in outdoor spaces of Saudi Arabia!
Indoor and semi-outdoor screens are imotion FLOW 75” in size and have integrated fine dust filters, making sure more all less all of the dust can enter in minimal amounts. All units were branded to fit the venue as good as possible.