Outdoor Public Displays as a Better Promotion of Art Exhibitions

Brief
Finnish Museum of Modern Arts replaced old static posters with sunlight readable digital LCD billboards to better promote exhibitions and general activitie

Situation analysis
Art & Culture venues are less visited than they used to be in past. Helsinki Kieszma museum wanted to attract more visitors and better present events to passersby.

Solution
Replacing wall mounted static posters with two full outdoor digital sunlight readable signs and integrating them into the wall. With dynamic contents and capacity to instantly update playlist client museum can quickly publish campaigns, diversify message depending on time of day, create attractive invite campaigns and attract views with beautiful Full HD content.

Public display
Best displays for the purpose were wall mounted (in-wall installation) of imotion FLOW 55” portrait public display. Peak luminance LCD output is 2.500nit and great contrast of 5.000:1 guarantees very good readability also when exposed directly to sun. Custom color is applied to combine well with Kieszma museum.