Quality is a term that is hard to objectify. Every manufacturer will say that their products are of high quality.

In the case of outdoor digital signs, the term quality can be understood in two ways:

1. Image quality

2. Product quality

At first glance, image quality depends on the LCD panel specifications, but this is not the only factor.

Enclosure temperature has high a impact on the operation of inner electronics, especially the LCD. Therefore, image quality can substantially differ from one to another, even if the same panel models are integrated.

The essential element of an outdoor system is temperature control (thermal management). This brings us back to product quality.

In manufacturing circles, it’s known that for system integrators/customers who are just starting a business with digital signage, EU/American producers are often the second choice due to higher prices. But after the initial bad experience, they quickly became their first choice.

The fact is that the purchase process is not easy and demands more product research than usual. To help you with that we prepared

Six essential steps to determine the quality of external digital signs:

1. Choose a manufacturer with proof of concept of offered products/technology.

2. Ask where outdoor signs are manufactured and learn about testing procedures.

3. Ask tough questions about common outdoor digital signage issues.

4. Learn about used technology, especially about thermal management and advanced diagnostic.

5. Talk to existing customers.

If you find these questions interesting, you can read our longer articles that explain the background of digital characters in more detail.