The digital signage landscape continues to evolve, presenting exciting trends and innovations. In this article, we will attempt to summarize what industry insiders think will shape the world of outdoor digital signage in the coming year.

4K Displays as the New Norm

Creative installations demand higher display resolutions, and 4K and 8K screens are becoming indispensable in delivering the visual impact that brands desire. The demand for ultra-high definition (UHD) displays with resolutions of 4,000 and 8,000 pixels, respectively, is expected to surge as businesses strive for sharper and more visually stunning images. In 2024, the use of 4K outdoor displays will become more prevalent, particularly in sectors where visual impact is paramount. For all our imotion products we offer 4K upgrade, aligning with our commitment to deliver the best possible image quality.

Cloud-Based Solutions

The adoption of cloud-based digital signage solutions gained momentum in 2023 and is set to continue its upward trajectory in 2024. The cloud offers an innovative approach to information display, content creation, and expanding audience reach. Businesses are drawn to the flexibility and security that cloud-based solutions provide. Data security is a key concern, and in response, outdoor digital signage solutions are incorporating advanced security measures such as two-factor authentication, and encryption. At Infinitus, we are following this trend. Last year, we upgraded our remote device management (RDM) software, Controlmotion, to the cloud. Now, all the data and advanced intelligent tools are easily and securely accessible through the web platform.

Enhanced Interactivity:

The year 2024 will witness a continued shift towards enhanced interactivity in digital signage. Businesses are leveraging displays to create more engaging and participatory experiences. Social media integration will become more common, allowing customers to contribute content in real-time. With advancements in AI, AR, and the integration of mobile technologies, digital signage is evolving into a platform for two-way interaction. This trend is expected to gain momentum, fostering dynamic engagement between brands and their audience.

Remote Device Management

In the realm of outdoor digital signage, Remote Device Management (RDM) plays a crucial role. It's like a high-tech tool that's particularly important in how businesses operate. RDM helps to prevent issues before they become major problems, improving efficiency, and saving costs. As a result, Content Management Systems (CMS) and RDM are becoming essential components in the latest generation of digital signage platforms. Infinitus stands out as a leader, with its Controlmotion software being a part of their standard imotion digital signs for about 10 years. Last year, we took this impressive software to the next level with the most significant update to date. Check out the release here.

Diversification Across Industries:

While retail, entertainment, and sports have been early adopters of digital signage, the trend is expanding to encompass diverse industries. Healthcare, education, and corporate sectors are expected to embrace digital signage for purposes such as reducing waiting times, providing timely information, and offering wayfinding solutions. The versatility of digital signage will be showcased as businesses across various sectors find innovative applications for this technology.

Focus on Sustainability:

The sustainability trend that gained momentum in 2023 is set to continue in 2024. Businesses are actively seeking outdoor digital signage solutions that not only deliver effectiveness and engagement but also align with environmental considerations. From energy-efficient displays to intelligent thermal management solutions that bring energy efficiency to the next level, the industry is making strides toward more eco-friendly digital signage practices.

Conclusion:

As we navigate the digital signage landscape in 2024, the industry is set to witness a convergence of technological advancements, interactive experiences, and a heightened focus on sustainability. While these trends offer a glimpse into the future, it's essential to stay attuned to the dynamic nature of the digital signage domain, where innovation constantly shapes how we communicate and engage in public spaces. Embrace these trends, stay informed, and witness the transformative journey of digital signage in the coming year.