Brief

In recent times, Zlatibor, Serbia, has emerged as a prime destination for tourists seeking untouched landscapes, skiing, and outdoor activities. To further enhance its appeal as a tourist destination, a unique outdoor digital signage installation project was initiated by Gold Gondola Zlatibor - the world’s longest panoramic gondola lift. This case study aims to delve into the situation, solution, and public display aspects of this installation.

Situation Analysis

Zlatibor is gaining increasing recognition for its health tourism, skiing, hiking opportunities, and the world's longest panoramic gondola lift. The Tornik ski resort, situated in the area, is a significant attraction. However, to elevate Zlatibor’s status and make it one of the most attractive tourist destinations in Europe, the need for effective promotion was evident. The tourist offers and local businesses were ripe for exposure.

Solution

Zlatibor selected the imotion G7 as its digital signage solution for:

1. Optimal performance and reliability:

   The imotion G7's active thermal management (HVAC) ensures optimal temperature and humidity levels within the enclosure. Maintaining these conditions results in the best visual performance and a longer product lifespan.

2. Aesthetics:

   The exceptional design of the imotion G7 complements the picturesque surroundings of Zlatibor, blending seamlessly with the natural beauty of the area.

To enhance the promotion of the tourist offer and provide a holistic experience, the project aimed to install a network of five outdoor digital signage displays.

Public display

The imotion G7 kiosk was strategically placed in high-traffic areas of Zlatibor, ensuring maximum visibility to tourists and locals alike. The HVAC technology within the imotion G7 guarantees the longevity of the digital signage and optimal display quality.

In conclusion, the imotion G7 outdoor digital signage installation in Zlatibor, Serbia, represents a case study of effectively using technology to transform a tourist destination. The combination of high-quality hardware, strategic placement, and an efficient content management system has paved the way for Zlatibor to become a more attractive tourist place in Europe's future. The doubts and considerations along the way were met with resounding success, showcasing the importance of investing in the right solutions for growth.

The project has been carried out in collaboration with our partner Interactive Solutions.