Brief
Swiss ski resort of St. Moritz wanted to improve experience of skiers with real time information about course conditions. With rugged LCD digital signage screens placed at the front of lifts viewers will always be able to use situation to its fullest current potential.

Situation analysis
Skiing conditions are essential for good time at the mountain. If skier does not have information about ski slopes status he can easily waste his day. Mobile applications are interesting, but many skiers do not carry mobile phones and when in front of lifts, they usually don’t have time for use of mobile phones and to hope for good mobile connection.

Solution
Four harsh environment outdoor LCD digital signs were placed at POI (point of interest) locations around ski lifts. Real time information with video of slopes helps skiers to use their limited time in best possible way. General information about safety risks is provided at all times. This simple solution makes it easier to have joyful experience.

Public display
imotion FLOW 55” with 2.500 nit luminance output and 2.000 nit luminance imotion FLOW 47” landscape wall mounted units were used. They were mounted either, onto the lift entrance wall or onto the ceiling.