Brief
New Public management is an umbrella term of management ideas from business sector implemented in a public sector context. In this paradigm key focuses are cost effectiveness, applying market principles and efficient public services. Based on those ideals northern Czech town Krnov installed imotion outdoor digital sign, as a modern towns informational board, which not only strengths communication between citizens, but also promotes local businesses and tourists’ attractions.

Situation analysis
Krnov is one of the oldest towns in the area. Its history stretches back to the 13th century when Krnov acquired towns rights. Because of its historical heritage and intact nature tourism is significant for Krnov. The town is a summer resort and a winter sport area with close access to the Jeseníky Mountains, the second-highest mountain range in the country.

Krnov wanted modern digital info board, which would provide city information and interaction in real time. They also wanted to establish local advertising medium, to promote local businesses and tourists’ attractions.

Their main worry was Krnov’s climate, which isn’t really forgiving for outdoor LCD digital signs. Due to past good references in the other Czechs towns, Krnov choose imotion G6 outdoor digital sign.

Solution
Freestanding touch interactive digital kiosk was placed on the main square. Kiosk shares local news, events and community “Mayor” messages. Citizens and tourists can access information on demand such as events, important town messages, simple wayfinding and local services.

Outdoor LCD totem is delivering accurate and timely information and ensures that users feel fully informed about what’s going on in town.

From Krnov’s perspective they can rely on unique imotion G6 HVAC thermal management, which delivers the best visual performance and longest lifetime on the outdoor LCD signs market. With the help of ControlMotion software Krnov system operators can rely on automatic alerts in case of failure. This way the maintenance and support of the unit it’s much easier and operators can dedicate time to quality content preparation instead.

Public display
Imotion G6 55 inch full outdoor interactive system is designed for extreme environments, with the temperature range of -40°C to +55°C, with robust IP66 enclosure and advanced silent HVAC cooling.