Brief
Well known French advertising company GIRODMÉDIAS augmented its advertising network with custom made ultra-high bright 75” sunlight readable outdoor LCD display. Totem is targeting passing drivers. 

Situation analysis
DOOH advertising network owner wanted to expand its coverage, with big outdoor LCD signs. It was essential to integrate high-quality and low after purchase cost outdoor displays. Remote health status supervision and support were necessary. Furthermore, design of new LCD sign had to be similar to existing LED ones. Their focus was to follow “total messaging concept”. Logic behind this concept is that a brand is built not only with wide communication network but also with the visualization potency of the network itself. Similar to the effect of Banner Blindness on the Web, displays for which users expect uninteresting content (e.g. advertisements) are often ignored. So, called display blindness can be overcome with appealing design of the units. Naturally the design itself it’s not enough. For long lasting effect targeted audience must be engaged at all time.

Solution
GirodMedias chose outdoor digital sign imotion FLOW 75” portrait freestanding. It fulfilled all of their demands. It has 75” UHB display (2.500nits) which is bright enough to engage passing drivers. At night integrated ambient light sensor dims the display so that outdoor digital sign placed near the traffic road is not dangerously too bright. Its free technical management software ControlMotion provides remote control and automatic reports, so there is no need for regular maintenance. For example, if filter has to be replaced, the systems automatically alerts the network owners. With this automatization, time spend on the location is greatly reduced. Smart thermal management, which is regulated based on the inner enclosure conditions, lowers the impact of environment temperature to its minimum and ensures high image quality, low power consumption and slow component degradation, which is crucial for any DOOH network. Custom glass finish and pole stand match digital signs in the existing network.

Public display
Custom outdoor digital totem imotion FLOW 75” portrait with UHB display, glass finish and pole stand was installed near traffic road to communicate with passing drivers.