Brief

The quality of the customer’s visit is paramount in the hospitality industry. As the world’s technology rapidly advances, so does the need for a first-rate visitor experience. Read how Soca campsite has used outdoor digital signage to address this problem.

Situation analysis

The Soca campsite is located on three terraces and has more than 200 pitches. It’s the only camp right next to one of the top Slovenian attractions called Velika Korita. So, it is no wonder that it is difficult to get a free place during the main season.

Campsite management wanted to raise customer experience and ease their workers of unnecessary tasks. The main idea was to create a network of digital signs, which will lead visitors from a parking lot, through check-in process and finally help them to choose activities that suit them the best. They wanted a proven solution. Black screens can quickly result in unfavorable reviews-

Solution

They choose imotion FLOW outdoor digital signs. Intelligent systems, which do not demand regular maintenance as systems will call system administrators on-site when a failure occurs. The full visitor experience was achieved by deploying three imotion FLOW devices. Each device was specially chosen depending on the need of location specific.

At the campsite entrance, a freestanding 46” UHB system was installed. The main functionality is to communicate if the campsite is full, and if it’s free where are parks' free spots are. This way camp avoids unnecessary car congestion and employees can enjoy the extra time they have without overwhelming front desk questions. 

After a long day of traveling, nothing beats a quick and easy check-in process. Because of that second digital sign was placed in front of the reception. A 46” interactive UHB display in landscape position is an auto-check-in system that helps speed up the process and shortens the queues for other quests which need to speak with someone.

The third outdoor digital sign is placed by the road from reception to the campground. Imotion Table serves as an info-point, that is promoting nearby activities such as rafting and zip line, and daily offer in the nearby restaurant.

 Public display

Soča campsite installed three outdoor digital signs: imotion FLOW 46” Portrait Freestanding, imotion FLOW 46 Landscape Wallmount, imotion FLOW 46 Table design.