NEW CONCEPT IN DIGITAL SIGNAGE INDUSTRY: DIGITAL ESCALATOR
Our partner Go2Digital are well known for creative marketing campaigns. For example, their “Seastar Diver” campaign invited passers-by to connect to digital sign via their mobile phone. This turned their phones into controls for playing a game on the big screen.
Now they went with creativity even further. With innovative placement of sixteen imotion FLOW 46” Portrait Wallmount digital signs they created so-called “digital escalator”. With this they have achieved that image (video) follows the passers-by through escalator.
Final result is creative campaign in most frequented location in Croatia or to put it better 250.000 engaged passers.